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Upgrading the development model of the automotive aftermarket
2025-04-10

With the continuous heating of online platforms in the automotive aftermarket and the upgrading of huge market prospects and technological barriers, more and more elites are joining the army of e-commerce or service platforms in the automotive aftermarket. According to the current trend, the restrictions of the epidemic and the tightening of domestic and foreign trade have led to a positive trend of cooperation and win-win in China.



The automotive aftermarket has sustainable high growth potential, firstly due to the increase in car ownership; The second is the increase in vehicle age. China's automotive industry is gradually shifting from an incremental era to a stock era. Compared with international market experience, vehicles over 5 years old will usher in a peak period of large-scale maintenance and repair. In this context, the automotive aftermarket has gradually become a new focus of industrial development, attracting a large amount of social capital from different fields to explore multi-dimensional and more refined new models for the automotive aftermarket.


The intelligent process of the automotive industry is accelerating, and solution providers in the automotive aftermarket urgently need intelligent upgrades.


① The differences in business models are gradually narrowing, and competition is further intensifying. Whether in the field of maintenance and repair services or in the aftermarket e-commerce of parts retail services, the differences in business models are gradually narrowing.


For example, in the maintenance and repair platform, some diversion platforms have added businesses such as checking violations and car insurance to create a one-stop car service platform. Some B2B e-commerce platforms for auto parts and supplies have begun to develop in the direction of deep supply chain services. In the future, the mode differences between e-commerce platforms will further narrow, and competition will intensify. The financial and technological strength of the enterprise, the standardization and control ability of offline service quality, the management and integration ability of the supply chain, and finally, for the entire automotive aftermarket, will be the core competitiveness for the survival and development of the enterprise.


② More traditional service providers are seeking transformation, and many traditional service providers are seeking cooperation with Internet enterprises in the Internet front and rear markets.


For example, repair and maintenance stores cooperate with Tuhu Car Maintenance Network to provide offline services for users, while SK Lubricants cooperates with B2B e-commerce vehicle armor to provide online procurement services for repair stores.



In the future, as people's acceptance of Internet e-commerce increases, more traditional service providers will carry out Internet transformation. Seeking more business cooperation opportunities provides favorable conditions for the expansion of automotive aftermarket e-commerce and maintenance e-commerce.


The impact of diversification on the aftermarket varies greatly, and the transformation and upgrading of the aftermarket is inevitable. Although the overall automotive aftermarket industry is improving, the performance of various entrants in the industry is under significant pressure. The current automotive aftermarket has enormous potential, but overall it is still in the growth stage, with problems such as low operational management level, industry dispersion, high compliance costs, and overall low efficiency.


So the slow update of repair technology information and the gap in technical personnel have made it increasingly difficult for auto repair shops to do business, resulting in an imbalance in supply. Naturally, auto parts dealers and manufacturers in the upstream market will be affected in part. In order to solve this problem, major Internet players will change the original competitive distribution model through resource information integration to achieve integration of production and marketing. At the same time, they will also create brand images of manufacturers and future market distributors, which are constrained and guaranteed by the Internet platform. I believe that consumers will feel more relieved in the use process.